Home, Lifestyle and Wellbeing Copywriting

Sectors

Home, Lifestyle and Wellbeing Copywriting

I take the time to understand the nuances of your sector and your goals, creating clear, effective copy that supports both.

Seeking to bring products, services and experiences to life through engaging wellness content, I have written for leading brands in home, lifestyle, and wellbeing. Partnering with marketing agencies, including iProspect, WRD and Burn the Book, I have delivered copy for various content types to fulfil the strategies of a broad range of clients in this sector.

For example:

Granite Transformations & Blanco: Crafting a series of blogs for these kitchen companies to showcase design inspiration and functionality
Holland & Barrett & CoolSculpting: Creating accessible and engaging health and wellness content writing to inform, educate and inspire audiences
Sugar Events: Helping target markets visualise their dream experiences offered by this wedding planner with evocative blog and website content

Examples of my work

Portfolio

SugarEvents: Luxury Destination Wedding Feature

I wrote this luxury editorial feature for SugarEvents, showcasing six high-end Italian wedding venues through evocative, detailed descriptions designed to inspire couples planning a destination celebration.

Portfolio

iProspect: Health & Lifestyle Editorial Guide

I wrote this educational guide for iProspect as part of their CoolSculpting® content plan, explaining the causes of cellulite and outlining evidence-based treatment options in a clear, accessible way.

Portfolio

Holland & Barrett: Health & Lifestyle Consumer Guide

I developed this consumer health guide for Holland & Barrett to provide straightforward, reliable information on safe freezer storage times, food quality considerations and proper thawing methods.

Portfolio

Granite & TREND Transformations: Home & Lifestyle Editorial Guide

I wrote this editorial sustainability guide for Granite & TREND Transformations, sharing six practical, eco-friendly ideas to help homeowners make more conscious choices across their kitchens and bathrooms.

Let's talk about your project

Whether you’re looking for quick-turnaround content powered by AI or a more strategic partner to guide the bigger picture, I offer flexible support that combines efficiency with creativity and editorial care.

From AI-assisted content refined by expert human editing to fully bespoke writing and hands-on content planning, I’ll help you deliver content that’s aligned with your goals and delivers results for your business.

If you’re ready to strike the right balance between speed, quality and strategy, drop me a message below and let’s set up a time to chat.

Lorna Writes