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EchoStar Mobile: Environmental IoT Article
dentsu: Marketing Trends Whitepaper

dentsu: Marketing Trends Whitepaper

In this strategic whitepaper written for dentsu, I explore the shifting marketing priorities post-pandemic and demonstrate how centralised content solutions can help brands improve consistency, efficiency and market responsiveness.

EchoStar Mobile LinkedIn Post
dentsu: Content Solution Playbook

dentsu: Content Solution Playbook

I developed this comprehensive playbook to explain how dentsu’s Content Symphony solution centralises global content production, improves workflow efficiency and enables brands to deliver high-quality, scalable creative across multiple markets.

Camfaud: Construction Website Copy

Camfaud: Construction Website Copy

I wrote this service webpage for Camfaud to showcase their specialist concrete pump hire solutions across London, the South East and the Midlands, using customer-focused messaging that highlights reliability, safety ...

Classic Collection: Hotel Feature

Classic Collection: Hotel Feature

I wrote this hotel feature for Classic Collection, capturing the atmosphere, luxury amenities and standout experiences at Cinnamon Dhonveli Maldives through vivid, editorial-style travel storytelling.

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@Lorna Al-Ani

If you’d like to see more of my work, swap ideas about all things content and gain a genuine look at life as a freelancer, I’d love to connect on LinkedIn.

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© Lorna Writes 2025