Strategic | Creative | Trusted
Hi, I’m Lorna
I'm a freelance copywriter with a focus on clarity, creativity and meaningful communication.
I love helping brands articulate what they do and why it matters, and crafting content that resonates with the right audience.
I’ve spent several years working across digital marketing and content roles, and now focus exclusively on copywriting. My background in psychology and education gives me a strong understanding of how people think, make decisions and respond to messaging, and I bring this insight to every project. I enjoy digging into a subject, getting to know a brand from the inside out and developing copy that feels authentic, purposeful and aligned with your goals.
Over the years, I’ve partnered with businesses across a wide range of sectors, including travel, lifestyle, digital tech, communications, business, finance and manufacturing. I’m always open to exploring new industries, too. And my research-led approach means I can get up to speed quickly and write confidently about unfamiliar subject matter.
I write both long- and short-form content, from websites, blogs and whitepapers to thought leadership, case studies, email campaigns and social content. Whether you need support on a one-off project or a longer-term collaboration, I bring a blend of creativity, strategic thinking and meticulous attention to detail.
Clients often describe me as reliable, easy to work with and highly responsive. Clear communication and meeting deadlines matter to me, and many of my long-term client relationships are built on that trust.
If you’re looking for a copywriter who can quickly understand your brand, adapt to your tone of voice and deliver polished, effective content, I’d love to hear from you.
My Process
1. Project Brief
The process will start with you sending me your project brief.
2. Quote & Delivery Times
Once I have reviewed the brief, we will agree a quote and delivery times
3. Research
I’ll carry out research on your project requirements, including your brand voice and values, target market, and products or services.
4. First Draft
I’ll send a first draft of your copy for your review
5. Feedback
We collaborate to ensure your copy meets your project requirements and you are fully satisfied.
6. Final Delivery
I will send you the final copy in your preferred format ready for use.