Freelance Copywriting | Lorna Writes

Turning ideas into words that feel effortless, engaging and true to your brand.

Clear, considered copywriting that connects

Every brand has a meaningful message to offer. The challenge is expressing it in a way that captures the attention of your audience. I work with you to develop content that supports your goals, aligns with your brand and moves your audience to respond.

Website Copy

Blog Writing

SEO Copywriting

Thought leadership

Case Studies

Guides & Brochures

Email Copywriting

Newsletters

Social Media Posts

AI-Assisted Copywriting

Bespoke Requirements

Website Copy

Blog Writing

SEO Copywriting

Thought leadership

Case Studies

Guides & Brochures

Email Copywriting

Newsletters

Social Media Posts

AI-Assisted Copywriting

Bespoke Requirements

Your next copywriter

Hi, I'm Lorna

I’m a copywriter who blends strategic insight with creative craft to help brands communicate with clarity and purpose.

I take the time to understand your brand, your audience and what you’re trying to achieve, developing content that feels aligned, thoughtful and effective.

My work spans tech, communications, travel, lifestyle and business. And I’m always keen to explore new industries and ideas!

MY SERVICES

Clear, engaging content is vital for your audience to understand, trust and choose your brand. I can create new copy or provide a thoughtful refresh of your existing messaging, so it feels purposeful, polished and aligned with what you want to achieve.

Explore the ways we can work together.

Working with Lorna on a number of content-led projects, we’re very impressed with how she can tailor her tone of voice and writing style to engage our target audiences effectively across our different travel brands. Her attention to detail, use of colloquialisms and research behind her work shines through every time. I would happily recommend her if you’re in need of fresh, market-orientated content and look forward to continue working with her in the future.

Kristen W., Travel

WOW. Brilliant. Now you make me feel guilty for not coming to you much earlier. That is PRECISELY the kind of writing I am looking for. Great stuff.

Mike R., Sports

We began working with Lorna at the end of 2019, initially to help us with the content of marketing emails. To date, we have sent out weekly emails which have generated in excess of £7,000 sales and created 39 new customers. Lorna has taken a lot of time to learn our business and industry, this is reflected in the marketing emails, which are reaching our target audience. Lorna has also reviewed our LinkedIn profiles, new business emails and handbooks to ensure that our marketing message is consistent – she also creates our LinkedIn schedules weekly.

Michelle D., Recruitment

Lorna writes a lot of excellent content for our clients, as well as supplying us with copy for our own requirements. She is an excellent writer, highly organised and good with clients to boot!

Adrian B, Digital Marketing

We reached out to Lorna to help us create some copy for a travel brochure we were putting together. After our first call, Lorna had grasped the brief and understood what we were trying to achieve. She thoroughly researched and produced copy for us that needed little if any editing at all. She worked tirelessly to ensure deadlines were met but also to ensure that she was on the right track throughout the entire process. We will definitely be working with her again in the future. Thanks Lorna!

Emma H., Travel

I’ve had the pleasure of working closely with Lorna over the last few months, and she has been incredible to work with. Her copywriting skills are exceptional. She produces timely, high-quality work and seamlessly weaves target keywords into articles while keeping them engaging and SEO-friendly. She’s also incredibly responsive and quick to action feedback (on the rare occasion it’s needed!). An absolute pleasure to collaborate with, and I truly hope our paths cross again.

Abi H., Digital Tech

I have to say that this is just AMAZING! How do you do it?! I will share the article with my client tomorrow and keep you posted.

Verity B, Cloud-Based Services & Technology

THE LATEST